{"id":34068,"date":"2024-08-28T09:00:56","date_gmt":"2024-08-28T09:00:56","guid":{"rendered":"https:\/\/xello.world\/?p=34068"},"modified":"2025-11-05T06:19:18","modified_gmt":"2025-11-05T11:19:18","slug":"xello-for-higher-education","status":"publish","type":"post","link":"https:\/\/xello.world\/en\/resources\/blog-posts\/xello-for-higher-education\/","title":{"rendered":"Create Authentic Connections Between Students and Colleges with Xello Communities"},"content":{"rendered":"

Xello Communities is the ideal platform for colleges to build real connections with their best- fit students.\u00a0<\/em><\/h2>\n

It\u2019s the only pre-inquiry marketing platform that enables colleges to connect with prospective students early and create a sense of community before an inquiry is made.<\/p>\n

Why is pre-inquiry marketing necessary for college recruitment?<\/h2>\n

Declining Pool<\/h3>\n

Everyone in college enrollment is keenly aware that college enrollment is down. College enrollment peaked in 2010. The decline was particularly noticeable between 2020-2022 due to the pandemic.<\/p>\n

Despite the pandemic being in the rear-view mirror, enrollment continues to decline, albeit at a slower rate. Inside HigherEd<\/a> cites a report<\/a> from the National Student Clearinghouse Research Center that confirms the continued decline. The site adds about the most recent drop, \u201c\u2026when compounded by two years of steep declines during the COVID-19 pandemic, hopes for a full or even partial recovery seem out of reach for most institutions.\u201d<\/p>\n

Add this to the results of a spring 2023 survey from the Wall Street Journal. An article about the survey notes that 56% of survey respondents (up from 40% in 2013 and 47% in 2017) think college is not worth the cost. The people most skeptical are between the ages of 18 and 34 and those with college degrees.<\/p>\n

Changing recruitment techniques<\/h3>\n

Young people\u2019s attitudes have changed. The way colleges recruit must also change if they hope to engage and entice the students of today. Staying on the same path is a recipe for failure (and an indication of insanity, according to Einstein). \u201cColleges can no longer simply advertise and expect to see spikes in enrollment,\u201d said Matt McQuillen, CEO and Co-Founder of Xello.<\/p>\n

Being passive, i.e., waiting for students to find a school \u2013 no matter how great the website \u2013 is not a recipe for success. Many people are leery of sharing their contact information to get gated materials. So, even if students go on the website, maintaining contact with them is challenging.<\/p>\n

Having active and engaging social media channels is useful and appeals to young people. However, the onus is on students to engage and seek out a school\u2019s channels. It’s difficult to regularly reach students when they have a million and one options for their online attention.<\/p>\n

Something can be learned from the social media habits of young people. They appreciate the community social media can create and enjoy making connections.<\/p>\n

The key to reaching potential students is being authentic. From the workplace to social media and everywhere in between, they have made it clear they crave authenticity. Therefore, the question colleges need to answer to recruit students is how to reach them\u00a0 meaningfully.<\/p>\n

Schools that create genuine connections early and address the need to build strong communities are positioned to counter the drop in undergrad enrollment. Xello Communities is designed to do just that.<\/p>\n

\u201cBy partnering with Xello Communities, colleges can create a strong foundation for long-term enrollment success by building a unique community with prospective students,\u201d said Alan Liebrecht, Vice President of Enrollment, Marketing, and Communications at Texas Wesleyan University, and a member of Xello\u2019s Higher Education Council.<\/p>\n

\"xello<\/p>\n

Form an authentic community with Xello Communities<\/h2>\n

Now that the need to reach potential students authentically and develop communities is clear, the challenge becomes how to do so.<\/p>\n

More than one million students are exploring college and career options on our award-winning platform every year. With Xello Communities,\u00a0 colleges can build a strong presence on the platform where these students are already researching their future and looking for post-secondary pathways. As well, colleges can start engaging with their ideal students as early as ninth grade.<\/p>\n

Xello Communities helps you reach those students and develop a community. Here\u2019s how:<\/p>\n

Student access and management<\/h3>\n